Google Launches Preview of Connected Apps Platform

Google is launching the preview of its Connected Apps Platform to give developers a unified place to build and manage capabilities for Search and the Gemini app. Group Product Manager for Search Chips Mistry and Group Product Manager for Gemini App Mai Lowe outlined the rollout, noting that Connected Apps aim to make everyday tasks faster and easier, from ordering groceries to making playlists.

The new Connected Apps Platform provides developers with the opportunity to build once and reach high-intent users across Search and the Gemini app. To integrate, developers connect with a cloud-hosted MCP server or Android MCP using the AppFunctions APIs. They then register, test, and submit their applications using the Google Connected Console. Before entering review, developers choose whether their app will be available in Search, the Gemini app, or both products.

After going live, developers can track performance metrics including traffic, latency, and error rates. The platform also allows developers to maintain control over their brand identity through features like verified logos and authenticated accounts. Google stated that access is opening in phases, with plans to expand to more developers, markets, and Google products over the coming months. Interested developers can explore documentation and sign up for the preview at developers.google.com/connected-apps.

To date, Google has launched more than 50 Connected Apps across Search and Gemini in categories including productivity, event ticketing, health, and fitness. Integrations with partners such as Adobe, Experian, Localiza, and Peloton are currently live for users in Gemini. Over the coming weeks, Google plans to roll out these same partner integrations to Search. Google also plans to release an integration with Calm across both Search and Gemini, and users can view available tools on the help center pages for Search and Gemini.