OpenAI Launches Businesses in ChatGPT in Beta

OpenAI introduced Businesses in ChatGPT in beta, giving organizations a new way to connect with the 1.2 billion people who use ChatGPT each week.

Through Business Hub, companies can claim their organization, update key details, and add self-service product feeds with pricing and availability. Existing OpenAI Enterprise customers and advertisers can work directly with their OpenAI representative to claim their business. Shopify merchants can connect their store from Business Hub or the Shopify admin to streamline verification, with eligible products already integrated into ChatGPT through Shopify Catalog. Any eligible business located where ChatGPT is available can complete the process.

Business Hub also provides aggregated insights into how people engage with a business in ChatGPT. Organizations can view the number of mentions and website clicks they receive, alongside discovery topics representing common themes across conversations where their website is cited. OpenAI protects user privacy by keeping individual conversations and Business Agent chats private, displaying insights only when interaction thresholds are met.

In addition, OpenAI is rolling out Business Agents for eligible ecommerce and online service businesses in the United States. After claiming their business, organizations can build, test, and launch an agent to answer questions and help customers explore offerings through personalized conversations. These agent chats are clearly labeled and kept separate from standard ChatGPT responses. Businesses can also sponsor their Business Agent to use it as a destination for ChatGPT Ads.