Google Registry launches .eat, .fly, and .here domains

Google Registry is launching .eat, .fly, and .here as three new top-level domains. According to Google Registry, these extensions help businesses and individuals create web addresses that describe their services or projects before a user clicks.

The domains are available starting today through an Early Access Program. This program allows users to secure names for an additional one-time fee that decreases daily until November 17, 2026. At 16:00 UTC on November 17, the domains will become publicly available at a base annual price without the extra one-time fee.

Google Registry states that businesses behind meals use the .eat domain. Current users include Wingstop at wingstop.eat and Clayton Farms at america.eat. Ghips uses ghips.eat for its ghee-cooked potato chips, while Xook uses xook.eat for its robotic salad kiosks. Kinro uses insurance.eat to help restaurant owners compare coverage options.

For businesses on the move, .fly provides an address for travel and aviation projects. Caddy uses caddy.fly, and Onfly uses on.fly. Voltair uses voltair.fly for power line inspection drones, while Canary uses canary.fly to verify AI-generated code.

The .here domain is used for local services and specific tasks. Zillow uses addresses at rent.here and sell.here. Rocket Lawyer provides legal support at lawyer.here, and Apply offers job matching at apply.here. Social virtual worlds are hosted by Pocket Worlds at worlds.here, and SiPhox Health offers home blood testing at bloodtest.here.

Registrations can be completed through a preferred domain registrar.